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Prof. Elmassah is a researcher, educator, and mentor to many young academics and students. She is a Professor of Economics and Finance at Cairo University and Zayed University, and a fellow of the Economic Research Forum (ERF) and the Higher Education Academy (HEA). Suzanna Elmassah received her Ph.D. in Sustainable Development (2009) and MSc in Finance (2004) from Cairo University. She has 20+ years of experience in research and teaching in the Middle East. She has a multidisciplinary interest in the research areas of Economics, Finance, Sustainable Development, Economics of Education, and Behavioural Economics. Suzanna has published several scholarly papers in top ranked journals and sits on the Editorial Review Board of several peer-reviewed Journals.